What is Digital Marketing ?

If you are reading this blog, then you are not aloof with the new wave of digital marketing that has engulfed the world today. So why do you need Digital Marketing ? What does it mean ? And does your business required Digital Marketing for growth ? Let’s answer these questions for you.

1. Digital Marketing

When you do some or all of the marketing activities over the internet using digital devices like laptop, palmtop, smartphones, etc., we term it as Digital Marketing.

There are two per-requisites for your digital marketing strategies :

  • Effective 2-way communication

  • Clearly defined CTA’s

  1. Effective 2-way communication is achieved when the user interacts or provides some information in return to the information provided by you on a digital medium. For example, the user visits your website and clicks on a link that takes him to a web form which he may fill if he wants to subscribe to your newsletters. Another example of this in the digital marketing world would be Emails.
  2. CTA (Call-to-action) is the second per-requisite for digital marketing. A CTA is any clickable tab or link which prompts the visitor to do some activity on your webpage or website.

For all you digital marketing needs and a personalized digital marketing strategy, contact us

Digital Marketing Process for your Business

In general, there are six broad processes that comprise the entire digital marketing process namely :

  • Visibility

  • Bringing Targeted Traffic

  • Engagement

  • Conversions

  • Measurement

  • Retention

For all you digital marketing needs and a personalized digital marketing strategy, contact us

VISIBILITY

Visibility is nothing but being present on the digital map. the most basic example of visibility in digital marketing terms would be a website. A website is your identity on the world wide web. A responsive and fast website ensures more traffic and better ranking on Google SERP.
Hire us to get a fast, responsive and elegant website for your business. Visibility can be of the following three types :

  • Owned Visibility – Website, social media pages, blogs, mobile applications, etc.
  • Paid Visibility – Pay per click ads (PPC), Display banner ads, social media ads, bulk email marketing, SMS, etc.
  • Earned Visibility – Search Engine Optimization (SEO), Viral Marketing, word of mouth, reviews, feedback, etc.

For all you digital marketing needs and a personalized digital marketing strategy, contact us

BRINGING TARGETED TRAFFIC

Your digital marketing strategy will have the first goal as bringing targeted traffic on your website/landing page. Now, targeted traffic can be achieved by these two ways :

  • Organic – Search Engine Optimization (SEO) techniques. Usually takes more time and effort. Traffic tends to come on your site by natural search and result process on search engines like Google, Bing, etc.
  • Inorganic – Inorganic traffic included paid advertisements on search engines and social media pages. You can choose to pay per click (PPC) or per mile (1000 impressions) whichever corresponds to your requirements and business goals.

For all you digital marketing needs and a personalized digital marketing strategy, contact us

ENGAGEMENT

Once you have substantial traffic on your website/landing page, the next step that you need to incorporate in your digital marketing strategy is engagement of users. Research & studies prove that out of all the visitors visiting our website, 95% are not interested in buying our products and services. Now if only 5% users are the ones that interest us, it is completely necessary that we make sure that they convert.

So, Engagement is nothing but making people do some sort of activities on your website. If you have a website that makes people navigate through it and provides an interactive user journey, the goals of people spending time on your website and coming back later are achieved automatically.

  • Make sure people do some activities on your website. Hire us
  • Make sure people navigate through your website’s webpages and spend some time there. Hire us
  • Make sure people come back to your website. Hire us

For all you digital marketing needs and a personalized digital marketing strategy, contact us

CONVERSIONS

The ultimate goal of all the preceding digital marketing processes is Conversion. Conversion can be of any type. It depends upon the nature of your business. For an e-commerce website, a conversion may be the sale of products and for a blogging website, conversions may come in the form of shares.

Broadly, there are two types of conversions that a user may enroll in your website namely :

  • Micro Conversions – Any click/conversion done by a user on your site that does not make him/her provide any information in exchange is termed as a micro conversion.
  • Macro Conversion – Any click/ conversion done by a user on your website that makes him/her provide some information in exchange is termed as macro conversion.

For all you digital marketing needs and a personalized digital marketing strategy, contact us

MEASUREMENT

Tracking and measuring the performance of your online marketing activities comprises the next step of the Digital Marketing process. It involves understanding the behavior of traffic on your website along with the performances of your web pages. There are various tools that help you in doing this like

By analyzing the traffic and behavior of users on your website, you can reduce the bounce rate of your website, create a super targeted re-marketing audience and know which channels/pages are fetching you the most traffic and conversions.

RETENTION

Once you have acquired customers, it is not the end of the road. A successful digital marketing campaign ensures that customers are retained to your website. Email marketing and newsletters are effective ways of doing this. Notifying users about any new coming products or services keeps them engaged to you. A successful retention strategy involves continuous re-marketing through different channels. Retention is basically based on either of the following :

  • Retaining visitors – Re-marketing your products to your visitors using social media, display adverts, etc.
  • Retaining customers –  Keeping them up to date with your newsletters, product launches, etc

For all you digital marketing needs and a personalized digital marketing strategy, contact us